Dustin Cheatham to Represent Mighty Bright and Farley's Musical Essentials Worldwide

Farley's Musical Essentials has welcomed Dustin Cheatham to represent Farley's and Mighty Bright products world wide. Dustin's new role at Farley's is important to the continuing growth and vitality of the company.

Dustin brings a wealth of knowledge and experience to Farley's Musical Essentials. His experience includes successful, world-wide marketing of the Guitar Wheel, with his father Dennis Cheatham, inventor and founder of Music Master Publishing. Dustin is the V.P. of Marketing for MMP. Dustin has been with MMP for the past four years, holding multiple positions such as Director of Marketing Sales, Artist Relations, Graphic Arts and Design, and Advertising Consultant.

Michael Farley is the CEO and Founder of Farley's Musical Essentials. He is also a sales and marketing representative for Mighty Bright corporation, and conceptualized the first personal, portable music lights for musicians. Farley’s will take on the Guitar Wheel brand as master distributor while Music Master Publishing reserves the role of manufacturer and publisher of the Guitar Wheel and future Guitar Wheel branded books and teaching aids. Dustin will continue assisting with sales and marketing for both MMP Farley’s Musical Essentials.

Gold Crest LLC, maker of the Mighty Bright line, has established itself as the vangaurd of personal portable LED lights. Such lights include the Duet and Duet 2 music lights. Farley's Musical Essentials is manufacturer of PocketTones electronic pitch pipes and the master distributor for accessories: StagePlayer, Entertainers Secret, and JP Guitar Tool.

Press Release. For Immediate Release: Farley’s Musical Essentials taking on Guitar Wheel brand.

Accessories Inventors/Manufacturers Music Master Publishing and Farley’s Musical Essentials jointly announce a new relationship has been forged between the two companies. Farley’s will take on the Guitar Wheel brand as master distributor while Music Master Publishing reserves for itself the role of manufacturer and publisher of the Guitar Wheel and future Guitar Wheel branded books and teaching aids, and providing assistance in sales and marketing of both companies products.

“Everyone gains and no one looses. This coming together of two forces - each strong in it’s own right, provides the entrepreneurial drive necessary to support our international go-to-market strategy,” commented Music Master Publishing’s V.P. of Marketing Dustin Cheatham about the arrangement.

Founder of Farley's Essentials Michael Farley said, “We’re moving forward. Our objective would be to get our products spread from one end of the earth to the other. What I have discovered is that one product opens the door for another and developing relationships with distributors that want our products is key to success. “ Commenting about the business arrangement between Farley’s and MMP he said, “Two are better than one because they have a good return for their labor. It’s a give and take, not a take-take relationship.” Dustin and Michael are working closely together to help both companies reach their goals and provide excellent products and service to distributors.

Artist endorser and N.Y.C. Guitarist Tommy Bolan introduced Dustin and Michael back in the fall of 2008. Tommy is a powerful force in marketing himself, as Sales and Marketing Manager Bill Wenzloff, Morley Pedals, has aptly donned Tommy the title "King Of Promotion" K.O.P.

Farleys' Musical Essentials products are distributed in over 40 countries. Music Master Publishing's Guitar Wheel has enjoyed tremendous success selling direct to the end user online, as well as to stores and distributors. Musical accessory products offered by both companies can be seen on www.farleysessentials.com and www.guitarwheel.com

In this Photo L-R: Guitarists Tommy Bolan of the band N.Y.C., girlfriend Carol Montesinos, Nancy Cheathm, Dennis Cheatham, Michael Farley, Dustin Cheatham having dinner during the winter NAMM show 2009 in Anaheim CA.